Beijing Universal City Walk project is a masterplan-concept exercise for Universal Beijing to study the potential of the programming and grand scheme of offerings.

The project had taken a very contemporary approach to the vibe of the city walk. Large structures that generate iconic backdrops for each special location have created a sense of orientation for visitors. The walk design is focused on creating a magical and memorable environment for visitors arriving from the parking and metro, leaving from the main park or just lingering around the bay when staying overnight in Universal’s hotel.